Google Analytics is this amazing thing that collects data from all the visitors who stop by and come through your website. It is free and it is the one tool all bloggers should use to it’s full capacity. Why do bloggers need to know about their visitors? First, knowing who is watching and what your audience likes (or dislikes) is a great way to start tailoring your website. Knowing your audience/visitors is also a great way for you to know what kinds of articles your audience is more or less interested in and what aspects of your website is making people sip a cup of coffee and stay longer to read your blog. Aside from having a deeper understanding of your visitors and virtually connecting with them more, visitor data also helps bloggers eventually use their stats to gain sponsorships, partners, and (sometimes) income for their blog.
If you’re a new blogger or breaking the ice into web developing, this blog post is for you. It’s the easiest way to install Google Analytics on WordPress.